Zoom. Fire. Repeat.

Scenario: A tech company lays off 20% of its workforce via Zoom. The backlash is swift. The original corporate message reads:

“We understand this is difficult news, but restructuring is essential to our continued growth. We appreciate everyone’s contributions and wish them well in their future endeavors.”

What’s wrong with this response?

• Cold, impersonal tone

• Lacks empathy or accountability

• No reassurance to remaining employees or stakeholders

• Filled with overused, empty corporate language

A Better Message: Rooted in Strategy and Empathy

“Today’s decision is one of the hardest we've ever had to make. We’re saying goodbye to colleagues who helped shape our company, and we want to acknowledge the real pain and disruption this causes.

While this restructuring is a necessary step to ensure our long-term stability, that doesn’t make it any less personal. We are providing severance, career transition resources, and mental health support to those affected, and we are committed to supporting them in the days ahead.

To our remaining team members, we know this moment is unsettling. Our leadership team will be holding open forums this week to answer your questions and discuss our path forward—together.”

Why It Works:

• Centers people, not the company

• Takes ownership without spin

• Offers action and support

• Reassures employees and stakeholders with next steps

• Reinforces leadership and care during uncertainty